Internal reference

Design system

Every color, font, button, card, and pattern currently in use across the DayTimeOwl site — homepage, shop, our story, spice library, and wholesale — pulled from the actual token files and component CSS, not redrawn from memory.

Foundations

Color

From tokens/colors.css. The purple scale is the page/surface background system; lime and orange are the two brand accents; cream is text and light surfaces.

Purple scale (backgrounds & surfaces)
purple-950
#1c1530
purple-900 — page bg
#2b2242
purple-850
#332a4d
purple-800 — surface
#3a3050
purple-700 — raised
#453863
purple-600
#5a4a7c
purple-tile
#401268
Brand accents
lime-500 — accent
#c6f200
lime-400 — strong/hover
#d9ff4d
orange-500 — accent
#ff751f
orange-600
#e3672a
coral-500 — owl mascot pink
#ff9999
coral-300
#ffc2c2
Cream / text
cream-50
#f7f1e2
cream-100 — primary text
#efe3ca
cream-200
#e4d5b3
Foundations

Typography

Two system fonts carry the whole site; five self-hosted accent fonts (all Fontshare, ITF Free Font License) and two Google Fonts (Ballet, Rozha One — both OFL) are used sparingly for specific headlines and flourishes.

Playfair Display
--font-display
Every headline on the site
Quicksand
--font-sans
All body copy, labels, and buttons
Cabinet Grotesk 900
Homepage hero & shop wordmark
DayTimeOwl
Chillax 300
Section headlines (Where every blend, Four blends, Where it all, Join the)
Where every blend
Chillax 600
Hero headline, story-card numbers/titles, "Blends" in Signature Blends
Chai the way it was
Melodrama 400
Product names (Original/Golden/Chocolate/Pink Chai Latte)
Original Chai Latte
Boska 200
Signature Blends tags
◎ 4 blends · ⚡ Authentic Indian Spice
Windsong
Hero eyebrow
Indian roots, made in London
Ballet (Google Fonts)
Italic accent words — always 1.4–1.5em over the surrounding text with a small +vertical-align nudge (script faces sit smaller/lower than serif text at equal font-size, so this corrects both the size mismatch and the baseline drop)
Where every blend begins.
Rozha One (Google Fonts, OFL)
Marathi spice/sweetener names in the Spice Library detail panel — replaces the English tagline, always the fixed lime accent (not the spice's own color) for contrast against the dark panel
दालचिनी · वेलदोडा · गूळ
Components

Buttons

All buttons hover to brand orange, regardless of their resting color — the one consistent interaction rule across the whole site. The Cart button also carries a specular shine: hover it and the border catches a soft white highlight that leans toward the cursor — gated purely by CSS :hover, never by cursor proximity, so it never lights up until the pointer is actually over it. Try it below.

Shop chai
Components

Product card

Used on the homepage products grid and the shop page's Chai section — photo, title, origin, ingredient tags, price, Add button.

Original Chai Latte
Original Chai Latte
Assam, North-East India
Assam black tea Chai spices
£11.00
Components

Glassmorphism

From tokens/glass.css. Three tiers — .glass-light (background level, high blur), .glass (primary panels), .glass-heavy (nav, elevated) — always placed over a photo or gradient orb so the blur has something to distort.

glass-light
glass
glass-heavy
Components

Full-bleed photo + glass CTA

The Wholesale page's pattern: a full-viewport photo slideshow (crossfades every 10s), a hover-to-reveal nav that stays off-screen until the cursor nears the top, and one centered glass card with a lime button that opens a floating glass enquiry form. No page scroll, no footer — the whole thing is one screen.

Do you own a cafe or run a business which consumes a lot of chai?

Components

Hover-expand filmstrip

Ported from a Framer Motion component (Skiper 52 HoverExpand_001) to plain CSS width transitions. Used for the homepage Stat Badge blends and the Spice Library carousel — click/hover a narrow panel and it widens, others narrow back down.

Golden
Cardamom
Ginger
Clove
Components

Category row

From the shop page — one category per row, a lime "shop now" pill for what's live, a muted outline pill for what's launching soon.

Chai Shop now
Coffee Launching soon
Foundations

Radius & shadow

From tokens/effects.css.

sm 10px
md 18px
lg 28px
xl 40px
pill